用于产品和包装
Placementoptions
展示位置选项
The Nordic SwanEcolabel should be clear and visible when placed on a product's packaging – tomake it easy for consumers to spot the ecolabel.
北欧白天鹅生态标签放置在产品包装上时应清晰可见 - 让消费者更容易发现生态标签。
The keycomponents of the Nordic Swan Ecolabel mark can be placed in two differentways:
北欧白天鹅生态标志标志的关键组成部分可以通过两种不同的方式进行：
OptionA
选择A
Mark on thefront of the pack. Licence number on the back.
标记在包装的正面。背面标许可证编号。
The mark isplaced on the front of the pack.
标记放在包装的正面。
A small sizemark with licence number is placed on the back of the pack.
带有许可证号的小尺寸标记放在包装的背面。
OptionB
选择B
All on the frontof the pack.
都在包装前面。
The mark andlicence number is placed together on the front of the pack.
标记和许可证号码放在包装的正面。
See next pagefor examples
有关示例，请参见下一页
Consumerslook for the Nordic Swan Ecolabel
消费者寻求北欧白天鹅生态标签
SeveralNordic market studies conclude that a majority of the consumers look for themark when they shop. Consumers want it to be easy to spot ecolabelledproductsand retailers wish to highlight their ecolabeled range to their customers. Makesure to respect their wishes by placing the Nordic Swan Ecolabel in a visibleplace on your product.
一些北欧市场研究得出的结论是，大多数消费者在购物时都会寻找商标。消费者希望很容易发现生态标签产品，零售商希望向客户强调其生态标签范围。将北欧白天鹅生态标签置于产品的可见位置，确保尊重他们的意愿。
Examples
例子
Formaximum visibility of the Nordic Swan Ecolabel we recommend placing the markalone on the front of the pack, and move the licence number to the back side ofthe packaging.
为了最大限度地了解北欧白天鹅生态标签，我们建议将标签单独放在包装的正面，并将许可证号码移到包装的背面。
A. Themark on the front of the pack must be in a size proportional to the packagingand positioned so that is clear and visible.
A.包装正面的标记必须与包装成比例，并且位置清晰可见。
B.Thelicence number and subtext on the back of the pack must be placed together witha small version of the Nordic Swan Ecolabel mark for easy recognition.
B.背面的许可证编号和子文本必须与北欧白天鹅生态标签的小版本一起放置，以便于识别。
C.Allon the front of the pack
C.都在包装前面
Whenthe mark is placed on the front of the pack together with the licence numberand possible subtext, make sure to use it in a size where the text is legible.
当标记与许可证编号和可能的子文本一起放在包装的正面时，请确保文本大小清晰。
D. Severalmarks on pack
D.包装上有多个标记
Onlarge packagings it is recommended to place additional marks on side panels.The licence number only needs to be shown on one side.
在大型容器上，建议在侧面板上放置额外的标记。许可证号码只需要在一侧显示。
NOTE:
注意
•Considerthe position of the mark if the product is placed in a tray or on a shelf toavoid the shelf covering the mark.
•如果产品放在托盘或架子上，请考虑标记的位置，以避免搁板覆盖标记。
•The markmust be in a size proportional to the packaging and licence number anddescriptor must be clear and legible.
•标记的大小必须与包装和许可证编号成比例，描述符必须清晰易读。
•Onsmall size packs the small size version of the mark can be used as primary mark- if approved by your local ecolabelling organisation.
•在小尺寸包装上，如果当地生态标签组织批准，可将小尺寸标记用作主要标记。
Productswith no outer packaging
没有外包装的产品
On products withno outer packaging, for example clothing, building boards, toys or durable woodproducts, the Nordic Swan Ecolabel mark can be displayed either on a sticker, aneck label or a hang tag to make it easy for the consumer to see that theproduct is ecolabelled.
对于没有外包装的产品，例如衣服，建筑板材，玩具或耐用木制品，北欧白天鹅标志可以贴在标签，颈标或吊牌上，以方便消费者看到该产品是生态标签产品。
NOTE!注意！
•Remember toinclude the licence number below the mark.
•请记住在许可证编号下方加入许可证编号。
•If the NordicSwan Ecolabel mark is displayed on multiple facings, the licence number onlyneeds to be displayed once.
•如果Nordic Swan Ecolabel标记显示在多个面板上，则许可证编号只需显示一次。
•Use of smallsize mark on stickers, hang-tags etc.is subject to approval by your localecolabelling organisation. Make sure to get this approval before you finaliseyour design.
•在贴纸，吊牌等上使用小尺寸标记，须经当地生态标签组织批准。在完成设计之前，请务必获得此批准。
Secondarypackaging
次级包装
To increasevisibility to consumers the Nordic Swan Ecolabel mark can be included on asecondary packaging with ecolabelled products.
为了提高消费者的知名度，Nordic Swan Ecolabel商标可以包含在带有生态标签产品的次级包装上。
The Nordic SwanEcolabel mark can be placed in two different ways:
北欧白天鹅生态标签可以通过两种不同的方式显示：
A. If the tray/display covers the mark onthe products, the Nordic Swan Ecolabel can be displayed on the front of theunit.
A.如果托盘/显示屏覆盖产品上的标记，则可以在设备正面显示Nordic Swan Ecolabel。
B.If the markand licence number is visible on the products, it is not necessary to placeamark on the tray or display.
B.如果产品上显示标记和许可证号，则无需在托盘或显示屏上放置标记。
Artworkchecklist
布线图清单
Usethis checklist to ensure that your packaging design and final artwork is incompliance with this guideline.
使用此清单确保您的包装设计和最终作品符合本指南。
If indoubt
如果有疑虑
Ifyou are in doubt whether your packaging meets this guideline, you can send theartwork (label, primary packaging, secondary packaging) to your localecolabelling officer who is responsible for managing your licence orapplication.
如果您对包装符合本指南有疑问，可以将图稿（标签，主包装，二次包装）发送给负责管理许可证或申请的当地生态标签管理人员。
1Checkrequirements in the criteria document.
1检查标准文档中的要求。
Check thecriteria document for your specific product group to see if there are specialrequirements to the descriptive subtext and use of the mark.
检查特定产品组的条件文档，以查看对描述性子文本和标记的使用是否有特殊要求。
2Placethe mark on the front of the pack.
2将标签放在包装的正面。
The Nordic SwanEcolabel must be placed on the front face of the packaging product and bevisible and legible to the consumer. The front mark must be used in a sizeproportionaltothe size of the packaging.
北欧白天鹅生态标签必须放在包装产品的正面，并且对消费者来说是可见的和易读的。正面标记的尺寸必须与包装尺寸成比例。
3Makesure to use correct colours.
3确保使用正确的颜色。
The green/blackcolour version of the Nordic Swan Ecolabel is the recommended version.Use themark with white background on darker or busy/patterned backgrounds.
北欧白天鹅生态标签的绿/黑色版本是推荐版本。在较暗或复杂/图案背景上使用带有白色背景的标记。
4Includelicence number and descriptive subtext.
4包括许可证号和描述性子文本。
Licence number -and in certain cases a descriptive subtext - must be visible and legible on thepackaging/product, and can be placed either as part of the mark on the front ofthe pack, or placed as a secondary small size mark on the back.
许可证编号 - 在某些情况下是描述性的子文本 -必须在包装/产品上可见且清晰，并且可以作为标记的一部分放置在包装的正面，或者作为次要的小尺寸标记放在背面。
5Neveralter the Nordic Swan Ecolabel.
5永远不要改变北欧白天鹅生态标签。
Never alter theNordic Swan Ecolabel or attempt to make your own mark.
永远不要改变北欧白天鹅生态标签或尝试自己做标签。
声明：以上内容为临安科达认证技术咨询服务有限公司原创内容，如需转载，请标明出处，谢谢！
