标签的使用
The use of the Blue Angel by theapplicant is governed by a contract on the use of theenvironmental label concluded with RAL gGmbH. This also regulates the type ofuse and also the period of validity. In terms of the use of the environmentallabel in advertising or for other measures taken by the applicant, they arerequired to ensure, for example, that the environmental label is only used incombination with the product which has been certified with the Blue Angelecolabel.
申请人使用蓝天使应遵守与RAL gGmbH签订的使用环境标签的合同。这也规定了使用的类型以及有效期。就在广告中使用环境标签或申请人采取的其他措施而言，他们必须确保，例如，环保标签仅用于与已获得蓝天使生态标签认证的产品结合使用。
From the 01/01/2018 the new BLAUER ENGELlogo will be launched. All questions about the use of the new logo areclarified in the BLUE ANGEL LogoGuidelines. For information about changing from the old to the newlogo please refer to the FAQs.All public relations measures and campaigns for the BLUE ANGEL will bear thenew logo from 01/01/2018 onwards.
从01/01/2018起，新的蓝天使标志将启动。有关使用新标签的所有问题均已在蓝天使标签准则中阐明。有关从旧标签更改为新标签的信息，请参阅常见问题解答。所有公共关系措施和蓝天使的宣传活动将于01/01/2018起生效。
The most important advantages of using the Blue Angel logo are as follows:
使用蓝天使标签最重要的优点如下：
Aclear and unambiguous message
清晰而明确的信息
The use of the BLUE ANGEL logo on your products acts as a clear and reliabledistinguishing feature that provides concrete information and marketing value.By using the BLUE ANGEL logo, you indicate to your customers, employees andother parties that you use natural resources in a responsible way and considerenvironmental and health protection a particularly important factor.
在您的产品上使用蓝天使是一种清晰可靠的区分特征，可提供具体的信息和市场价值。通过使用蓝天使标签，您可以向您的客户，员工和其他方面表明您以负责任的方式使用自然资源，并将环境和健康保护视为一个特别重要的因素。
Increasethe level of awareness and brand value
提高意识和品牌价值
The BLUE ANGEL is Germany‘s best known and the world‘s first environmentallabel.
蓝天使是德国最知名的，也是世界上第一个环保标签。
You can thus benefit from the clear competitive advantages and added level oftrust that this environmental label enjoys in the economy and amongstconsumers. The label‘s credibility and competence, its objective criteria, itsinstitutionalised award process and governmental links increase your corporateand brand value.
因此，您可以从这个环保标签在经济和消费者中享有的明显的竞争优势和更高的信任水平中受益。标签的信誉和能力，其客观标准，制度化的奖励过程和政府关系可以提升您的企业和品牌价值。
Guidancewhen making purchasing decisions
做出购买决定时的指导
The market for certified products is growing because consumers place importanceon
responsibly produced products and services when making their purchasingdecisions.
The BLUE ANGEL is the dependable guide that provides reliable assistance formaking ecologically sound purchasing decisions. This is because the BLUE ANGELguarantees that a product or service meets high standards when it comes to itsenvironmental, health and performance characteristics.
认证产品的市场正在增长，因为消费者在做出购买决定时会重视负责任生产的产品和服务。蓝天使是可靠的指南，为做出生态合理的购买决定提供可靠的帮助。这是因为蓝天使确保产品或服务在环境，健康和性能方面符合高标准。
声明：以上内容为临安科达认证技术咨询服务有限公司原创内容，如需转载，请标明出处，谢谢！
