The Blue Angel. The original. Thefirst and most successful environmental label in the world – made in Germany
蓝天使。最初的。世界上第一个也是最成功的环保标签 - 德国制造
A lot of products and servicescarry marks and labels today that are designed to makepurchasing decisions for consumers easier. In order for them to provide clearguidance when purchasing products and services, it is not only the level ofawareness about the individual labels but also their credibility that plays asignificant role. The Blue Angel was the first environmental label in the worldand has won the trust of consumers since then for good reason.
今天许多产品和服务都带有标记和标签，旨在为消费者更容易做出购买决定。为了让他们在购买产品和服务时提供明确的指导，不仅对个人标签的认知水平，而且对他们的可信度起着重要的作用。蓝天使是世界上第一个环保标签，从那时起就赢得了消费者的信任。
蓝天使带来的好处是什么？
无与伦比的产品多样性
No label in the non-food sectoris as diverse as the Blue Angel. Approx. 12,000 products and services acrossalmost all areas of daily life (except foodstuffs) have currently been awardedthe Blue Angel ecolabel.
非食品领域没有标签与蓝天使一样多样化。几乎所有日常生活领域（食品除外）约12,000种产品和服务目前已被授予蓝天使生态标签。
严格和公认的标准
The Blue Angel is only awarded tothe best products in each category. The scientifically substantiateddevelopment of the award criteria is carried out by the Federal EnvironmentAgency. The requirements are then discussed and agreed in a broad-based processincluding all socially relevant groups such as representatives from industry orconsumer and environmental associations.
蓝天使只授予每个类别中最好的产品。联邦环境署对奖励标准进行科学证实的发展。然后在包括所有社会相关团体（如工业界，消费者和环境协会的代表）的基础广泛的过程中讨论并商定这些要求。
透明度和独立型
The Blue Angel is a Type-1environmental label according to ISO 14024. It thus meets the highestrequirements when it comes to the standards it sets, the relevance of the awardcriteria and the independence, management and transparency of the developmentand award processes.
蓝色天使是ISO 14024标准的第一类环保标签。因此，它符合所制定标准的最高要求，奖励标准的相关性以及开发和奖励过程的独立性，管理和透明度。
每个人都知道这个标签
Surveys conducted by the FederalEnvironment Agency prove 92 percent brand awareness of the Blue Angel. And 37percent of consumers state that the environmental label influences theirpurchase decision.
由联邦环境局进行的调查证明，蓝天使的品牌知名度达到了92％。 37％的消费者表示环境标签影响他们的购买决定。
蓝天使有很多大使
The Blue Angel ecolabel has lotsof ambassadors: Environmental and commercial associations, consumer centres,environmental consultants within local authorities, sustainability portals andmany other sustainability-oriented players promote the Blue Angel. In addition,there are 1,500 companies who use the Blue Angel in their product portfolios.
蓝天使生态标签有许多大使：环境和商业协会，消费者中心，地方当局的环境顾问，可持续发展门户以及其他许多以可持续发展为导向的玩家推广蓝色天使。此外，还有1500家公司在其产品组合中使用蓝天使。
国际认可
The good international reputationof German environmental policy and the positioning of the Blue Angel as an"Ecolabel made in Germany" also helps in the marketing of productsoffering environmental benefits in foreign markets.
德国环境政策的良好国际声誉和将蓝天使定位为“德国制造的生态标签”也有助于营销在国外市场提供环境效益的产品。
采购和B2B交易的竞争优势
The Blue Angel is also animportant decision-making criterion for public procurement and B2Btransactions (www.beschaffung-info.de).
蓝天使也是公共采购和B2B交易的重要决策标准。
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